Adduco

Start by connecting your CRM, store, and ad accounts; in minutes, buyer groups emerge. In Adduco, go to Connections, pick tools like Salesforce or HubSpot, Shopify or WooCommerce, and ad networks such as Google, Meta, or TikTok. Map fields once, set match keys (email, phone, device IDs), and turn on identity resolution so duplicates collapse into a single profile. Add web/app events via the SDK or tag manager. Set your sync cadence—streaming for fresh campaigns, hourly or daily for heavy warehouses. A rule builder lets you fix messy inputs (normalize country codes, stitch guest checkouts) so the stream stays clean.

Next, build personas you can act on. Create a persona, choose the objective (prospect, first‑time buyer, loyalist, at‑risk), and define signals across traits, behaviors, and sentiment. Combine conditions like “3+ sessions in 7 days,” “AOV > $80,” “clicked sustainability content,” or “CSAT below 3.” Preview audience size and confidence, view example profiles, and save. Adduco generates a living brief for each group: motivations, friction points, preferred channels and send windows, keywords that resonate, and content do’s/don’ts derived from reviews, tickets, and socials. One click syncs each persona to ad platforms, email/SMS tools, and your CMS, so targeting and personalization stay aligned.

Use the live dashboard to steer work, not just observe it. Track funnels by persona, watch cohort retention and LTV, and inspect journey steps from first touch to repeat purchase. Compare creatives, offers, and pricing tests side‑by‑side for each audience; spot where a group drops off (e.g., shipping step on mobile) and convert findings into actions—create a task to shorten the form, launch a free‑ship banner for that cohort, or hand insights to sales for talk track updates. Set alerts for shifts in sentiment, CAC spikes, or win‑rate dips; when a threshold trips, Adduco annotates the timeline and suggests next steps.

Keep customers longer with persona‑aware lifecycle playbooks. Trigger welcome flows tailored to their motivations, send replenishment nudges based on usage patterns, surprise VIPs after key milestones, and start rescue sequences when churn risk rises. Run quick pulse surveys to capture fresh feedback, auto‑tag open‑ended responses, and see themes by persona. Collaboration is built‑in—comment on insights, require approvals for big audience changes, and share read‑only views with agencies. Governance is covered with SSO, role‑based permissions, audit trails, field‑level masking for PII, and regional data residency. Export results to slides or a project brief, or push data back to your warehouse to complete the loop.